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Agile Techno Solutions ., JSCUncategorizedStudy: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio

Study: Mobile Ad Spending to Hit $42 Billion in 2017, Eclipsing Radio

mobile-advertising-spendingMobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates.

That’s still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, it’s larger than the $32.5 billion spent on radio advertising, a category that is contracting, not growing.

See also: 10 Tips for Improving Your Mobile Advertising Campaign

“From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers,” Stephanie Baghdassarian, research director at Gartner, said in a statement.

For 2014, Gartner estimates mobile ad spending will hit $18 billion, a 37% jump over the estimated $13.1 billion spent on the category in 2013.

Gartner’s estimates are in line with those of eMarketer and Starcom MediaVest, which predicted that global mobile ad spending would hit $15.8 billion in 2013.

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(mashable.com)

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